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 Message from Chuck Smith
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Chuck Smith
President of New Office/NewHire™ |
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Self-marketers or top talent?
This quarter, I’d like to address an issue that we in the recruiting industry face all too often: is the candidate I’m interviewing anything more than a great self-marketer?
Following is a blog posting from Seth Godin, today’s go-to guy for all things marketing. In his entry, he echoes:
“If you’re trying to hire someone who presents well to strangers, creates documents without typos, is good at seeking out interesting new opportunities, can think on her feet in an interview and can network with strangers in search of a goal, your current hiring system is probably perfect.
Unfortunately, those skills don’t apply to most jobs.
As a result, we end up hiring people who are good at self-marketing, not at what we need them to do.
It may very well be that this programmer or that cleaning person or this animator is absolutely terrible at the things that make it easy to get hired. Is there anything wrong with that? Isn’t the entire point of a hiring process to separate the people who will be good at the job from those that won't? Why is ’clever cover-letter writing’ or ’willingness to travel across town on spec for an interview’ a leading indicator of that?”
Seth makes a great point and raises some important questions – clever self-marketers get hired instantly and often leave within months. How can employers differentiate between masterful self-marketers and top talent?
These pitfalls are easily avoided using NewHire. Using NewHire’s Pre-employment applications and powerful search and sort functions, you are separating the people who will be good at the job from those that won’t. How?
Ask questions about work experience and job-specific skills.
- In cases where a job doesn’t require a fancy resume or the ability to write a “clever cover letter,” NewHire provides answers to technical questions, which allow a deeper view into what a candidate knows – not just their personal “polish.”
Collect writing samples and document design work.
- If your job requires document design ability and exceptional written communication skills, NewHire provides you with candidate resumes and cover letters in their original formats. Forget “plain text only” systems – NewHire lets you see what a candidate can do with a blank Microsoft Word document. NewHire also allows you to collect a writing sample for every candidate, and when a candidate answers an open-ended question, you really learn about their written communications skills. At the same time, you learn if he/she approaches a problem in a way that is compatible with your corporate culture.
Gain insights into behaviors and values using behavior-based scenario questions.
- NewHire also enables its users to ask candidates how they would handle a real-life workplace situation, thus uncovering who a candidate is and not just what they know. Scenario questions currently being asked in some NewHire pre-employment applications include:
- You get a call at 10pm reporting that a key website is down. What steps do you take to identify the problem and resolve it quickly?
- Describe your preferred method for keeping up with hot prospects. How would you expect to keep in touch with them to further the sales process?
- What is more important during a sales presentation, your description of your product or service or listening to the feedback from your prospect? Why?
To avoid hiring people who excel only at self-marketing, visit www.new-hire.com or call us at (877) 923-0054.
*Blog posted at http://sethgodin.typepad.com/ on September 5, 2007.
Beating Your Competition to
The Best Available Candidates
NewHire™ clients large and small are implementing key strategies to beat their competitors to the best available talent. Their time-to-interview and time-to-hire is remarkably low. Want to know what they're doing?
NewHire™ Software Users
By using NewHire™ Candidate Management Software to quickly distinguish top talent from the rest of the resume noise, employers are instantly collecting responses to deal-breaker questions, viewing writing samples, and gaining insights into behaviors, aptitudes and attitudes. With NewHire’s powerful searching and tracking features, they’re spending their time with more valuable candidates while their competitors drown in stacks of resumes and waste time with unqualified applicants.
If you’re not already using NewHire, you can get started for as little as $99. The quicker you separate the best candidates from the pack, the quicker you can move them through your recruiting process and ultimately hire them.
NewHire Professional Clients
Employers using the NewHire Professional full service recruiting process are often conducting first interviews with pre-screened, pre-qualified candidates within thirteen (13) business days from the start of their search! Some employers have interviews in as little as three (3) business days! Help us distinguish you as an employer-of-choice by moving the best people forward through the process fast.
If you’re already a NewHire Professional client, be sure to respond quickly to inquiries from your staffing coordinator; when you respond within two business days you help keep the recruitment process moving. When your staffing coordinator indicates that some candidates are “recommended for interview,” be ready for a quick turn-around time to schedule the face-to-face interviews. Lastly, dragging your feet when it comes time to make an offer is a recipe for losing top talent to your competition!
If you’re interested in more information about our full-service, fully outsourced NewHire Professional service, please contact us at (877) 923-0054.
NewHire Elements Clients
NewHire Elements clients who are responsive during the set-up and consultation are able to interview and hire as quickly as they choose. We provide you with a recruitment consultation to refine your job description, create an attractive job advertisement, create and implement a media placement plan for your job ad, and customize a NewHire™ Pre-employment Application so that you’re instantly screening for the characteristics and experience you want in an employee. With powerful screening and tracking features at their fingertips, NewHire Elements users can interview qualified candidates in as little as 5 business days.
For more information, contact us at (877) 923-0054.
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