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The Advantage Brief
Your Update on Printing & Imaging Contact Us Forward to a Friend
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In This Issue
April 2009
Yellow Arrow And You Can Print That:
Walt’s Thoughts On
"Trying To Cut Copy Costs?
Yes, You Can!"
Yellow Arrow Featured Client:
Pillsbury Winthrop Shaw Pittman LLP & W. Jones & Co.
Yellow Arrow Ask Advantage:
A Few Dashboard Metrics?
Yellow Arrow Get Your Print Assessment Today!
Yellow Arrow Let's Meet Up!
Yellow Arrow Alliances
Yellow Arrow About Advantage Enterprises
Yellow Arrow About Your Subscription
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Walt Lemmermann
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  Trying To Cut Copy Costs?
Yes, You Can!


Note: This issue is particularly pertinent to CFOs and COOs. Please forward as you deem appropriate.

Eight out of 10 law firms would be very surprised to learn what they're paying for copies on a per-copy basis. On the average in AmLaw 200 firms, we see 8 cents per page instead of the penny they'd assumed.

Given today's difficult economy -- and the fact that copy and print costs are typically the third largest expense in a firm (3% of your revenue according to Gartner) -- not having a firm grasp on your copy outlay is not where you want to be right now.

What's YOUR cost per copy? Don't look at your overage rate; instead, divide the total of your monthly base and overage charge by the actual copies made. That's the true cost per copy.

I just visited a firm that was paying almost TWO DOLLARS per page for one copier because they were locked into a $562-a-month lease and were making only 300 copies a month (divide $562 by 300) even though their allowance was something like 90,000 copies a month. They thought they were paying less than a penny a copy. Not even close. Do you know of a copier in your firm that isn't being used as much as it once was?

The truth is that copy salespeople are awfully good at convincing customers to buy larger copiers than they really need. And once locked into a contract, most firms never take a second look to see if there's anything they can do to reduce their monthly nut. I'm here to tell you that you CAN trim your copying costs.

It all starts with leasing the right copier for your needs. A salesperson will tell you that you need to get a bigger copier, something "you can grow into" that's faster and has a larger duty cycle. But we're not children growing up and buying a pair of shoes; there's no need to "grow into" a copier. In this economic cycle, firms are printing and copying less. If you commit to copying and paying for 100,000 copies a month and you only make 50,000 copies, your cost-per-copy is double what it should be and you're paying for copies you never made.

In the best of all possible worlds, you want to do an assessment of your fleet BEFORE you lock yourself into contracts. Figure out what your needs are in terms of monthly volume and functionality. The $4,800 multi-function printer may be all you need, not a $25,000 copier with a 36-month commitment.

Do you know how to do an assessment? The good news is that Advantage performs this service for our clients for free. And because we do them all the time, we are able to bring to the party three things that most law firms can't -- we know what information to gather, we're proficient at doing that, and we have the time. (If you're not a client, we can do the assessment for a fee … or talk to you about how you can do it yourself.)

But what if you've already signed a contract? Then the assessment still needs to be done anyway, especially the "lease aging schedule" portion which shows when each of the copiers is going to come off their lease. We'll determine what equipment you have, what each piece of equipment costs to operate, and for how long you are committed to keeping that equipment. And I'd recommend updating that assessment at least six months before the commitment ends so you can determine what's your best course of action when the copier salesperson comes a-knockin'.

The assessment can actually start saving you money immediately. If you discover that you're currently paying for copies that you aren't making, you may want to direct your printing to that copier instead of to your printer which essentially means you'll be getting copies "for free." We call that "right-sizing" … directing your printing to where it has the lowest cost to you. You may have one copier that's actually being over-used and you're being charged overages for it, while the one over in the corner is being under-used. Saving money could involve something as simple as relocating the copiers and right-sizing the printer and copier fleet. That's the kind of information an assessment reveals.

We recommend the following:
  • Do due diligence. Don't just rely on copier salesmen to look out for your best interests.
  • Read and understand contracts before you sign them.
  • Never sign a contract with an evergreen clause.
  • Conduct a copy assessment and find out the truth. Plan based on knowledge.
  • With the new economy, don't make expensive long-term commitments.
And you can print that!

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ILTA '09
SAVE THE DATES:
August 23-27


This annual event, featuring educational content across 26 tracks, is universally regarded as THE place to further your professional development, learn from your peers, and make valuable connections.

Click here to register!

To meet with Advantage at the conference, click here to set up an appointment.
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Advantage Enterprises
PO Box 7533
New York, NY 10150-7533
1.800.530.3190
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Advantage Enterprises delivers advisory and managed print services, primarily to Am Law 100 law firms so they can focus on their highest and best purpose of billing their time and growing their client base.

For over 20 years, Advantage's environmentally green lifecycle management programs have increased productivity of printing and imaging fleets and cut costs while saving the environment.

To learn more about what gives the top law firms their competitive edge, please visit our Web site at www.advtg.com
or e-mail us at
marketing@advtg.com.
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Warren Jones of Pillsbury Winthrop Shaw Pittman LLP
& W. Jones & Company

Warren Jones Warren Jones was previously CIO of Pillsbury Winthrop Shaw Pittman LLP and is now managing director of management consulting firm W. Jones & Company in Maryland. Recently he took a few minutes to chat about the benefit of using a national managed print service program and what he intends to bring to the clients of his new consulting firm. w Jones & Co.

Advantage: When you brought Advantage into Pillsbury, what problem were you trying to solve?

Warren Jones: We had previously managed printing separately in each of our locations. That meant that someone at each site -- either an office administrator, IT, or a facilities manager -- had to negotiate contracts for maintenance of equipment and purchasing consumables. Printer support was typically not the primary duty of those people; it surely wasn't their main focus. We believed there was an opportunity for savings by using a single-enterprise approach where we could buy in greater quantities and get better prices across the board. It was both a cost-saving effort and an efficiency effort.

Advantage: You found that there is a benefit to having used a national managed print service program?

Warren Jones: Absolutely. It enabled me to sit down and look at the statistics from all of our locations and make different decisions for each one because not every location has the same need for print devices. I found it very efficient time-wise and very valuable to my internal customers. The Advantage people were really good at being able to detect underutilization and overutilization and help us forestall problems.

Advantage: Is there a downside to not having someone managing your print fleet locally?

Warren Jones: No. To understand why, it's important to understand the quality of the people at Advantage. Depending on the size of our location, they chose to either keep people on-site or at a nearby location. A few years ago, when a power outage shut down a large section of Manhattan, the only resource that was able to make it into our building were the Advantage people. Despite the power outage, they were there to go to the office and offer support in ways well beyond their basic printer duties. So even though we have a national relationship with Advantage, they provide strong local support. They ensure we have the local staffing needed to support our environment.

Advantage: Tell me a little bit about Advantage's benchmark metrics. Were they helpful to you?

Jones: Very much so. Using those metrics, we were able to sit down with the Advantage people on a semi-annual basis and review our fleet. This helped Pillsbury determine what would be optimal for the firm, and make decisions as to either purchase new printers or simply change the location or mix of printers. Advantage would help us determine if decisions we had made in the previous six months were optimal and plan strategies for the upcoming six months.

Advantage: You've since left and started your own consulting venture.

Jones: Yes, the new firm, W. Jones & Company, will offer a broad range of consulting services as well as some interesting new products to help CIOs better serve their customers. Our first product in May will be a Comprehensive Expense Reduction Service. For a simple project fee, we will assign a team of contract, telecommunications, and software consultants to systematically automate, review, and benchmark every contract and expense to help you determine the range of best options for cost reduction.

Advantage: Will you be leveraging some of your long-term relationships in your new consulting process?

Jones: Absolutely. Because of my relationship with Advantage, I have gained a good understanding of optimum print costs. If we find a client's costs are higher than they should be, we'll be able to advise options for lowering costs using knowledge gained from working with Advantage.

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A Few Dashboard Metrics?

Q "Can you recommend a few dashboard metrics that I could watch to make sure that my fleet is doing okay?"

A  We recommend our clients establish a few dashboard metrics to give them a quick way to check their fleet's performance and compare it to that of their other offices and even competing law firms.

You only need three to five and the metrics you use will vary by firm and what is important to you.

Most CIOs are interested in trends, both in volume and service levels. And, of course, cost is always important. Cost per page is an excellent financial metric. We measure monochrome and color cost-per-page separately.

Some good, basic operational metrics are:
  • Service calls prevented
  • Utilization
  • Service lives remaining
  • Response time
  • Resolution time
There are, of course, many more. We, here at Advantage, have legal industry research for comparison purposes. Contact your Advantage Legal Practice Account Manager at specialservices@advtg.com or call 1-650-225-9239 for more information.

Let Advantage Enterprises solve your print-related problems by sending your questions to marketing@advtg.com.

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