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| Connecting Clips |
 Allen Field manufactures a number of connecting clips – plastic components inserted into the walls of corrugated boxes that serve many functions. Connecting clips may be used to connect multiple box walls, attach covers to bottom trays, act as a skid clip, and provide handholds for carrying. The clips make access and removal of the box contents faster and easier and because they eliminate the need for strapping and box cutters, connecting clips reduce wear and tear on boxes, allowing them to be reused again and again. They also prevent harm to your products employees. |
| We recently updated product #HP601, one of our most popular connecting clips, to better suit our customers' needs. When we visited the customer, we noticed that they were having trouble assembling the boxes with the clips. The box walls were flexing and making it difficult to close and tighten the clips. To prevent this, we extended a stationary leg to improve stability. We also added new ribs to provide better support for the clips. |
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We are continually adjusting and updating our product lines to provide the best packaging components for our customers. Please let us know if you have anything in mind! |
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| Brand Your Packaging |
| While manufacturers have traditionally marketed to both consumers and shoppers, the new discipline of Shopper Marketing focuses on how to influence the behavior of purchasers and the decisions they make in stores. As marketers learn more about shopper-centric behavior, packaging systems become more adaptable across retail formats, according to Package Design magazine. |
| Shopper Marketing differentiates between the consumer and shopper. A child (the consumer) is attracted to a breakfast cereal by TV advertising, but nutritional claims on the package influence the parent (shopper) to purchase. |
| Marketers who take advantage of Shopper Marketing may develop a branding strategy that has a consistent look but otherwise varies between different shopping formats. For example, packaging soft-drinks in different sizes or in-store marketing that attracts the brand's target shoppers. |
| As retailers adopt “clean store” policies, packaging may be the only in-store medium available in certain channels. Package designers would be wise to gain a better understanding of how Shopper Marketing works. By learning a few basic principles, the article concludes, designers can ensure that their work speaks powerfully at the moment of truth when a retail shopper actively considers a purchase. |
| An Allen Field Success Story |
 Our small plastic hangers are available in a wide variety of sizes and styles, for socks, hosiery, ties, belts, scarves, towels and much, much more. We also offer custom-designed solutions, such as the logo enhanced plastic hanger pictured on the right. This customization prominently displays your branding in-store. Today, these packaging components are sold to over 300 textile mills worldwide as well as to countless apparel companies! |
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 Come visit us next at East Pack 2010! |
| Javits Convention Center |
| New York City, NY |
| June 8-10, 2009 |
| Booth #3337 |
| Get More Information |
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›› Connecting Clips
Connecting Clip series for corrugated boxes. |
›› Box Handles
Designed to enhance the look and performance of your existing packaging and transportation solutions. |
›› Plastic Hangers
Available in a wide variety of sizes and styles. |
›› POP Display Aids
With exceptional durability, versatility, and aesthetic appeal. |
›› Woodworking
Innovative woodworking solutions, both standard and custom-design. |
›› Sourcing Services
Established business relationships with leading distributors and suppliers. |
›› Design Services
Custom design, Product Engineering.
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›› Manufacturing Services
Injection Molding, Die-Casting, Metal Stamping, CNC Machining, Light Assembly. |
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| Allen Field is always looking for new ways to improve your packaging. With our global network and extensive knowledge in the field, we strive to bring our customers’ packaging to the next level, while staying within your budget.
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| Thanks to our customers’ loyalty and our budding database, Allen Field Company has grown from a handles and packaging component company to your go-to for all manufacturing and packaging solutions. From a new idea for a handle, to an entire product, packaged and displayed – Allen Field has the resources to make your vision a success. Based on our previous accomplishments and current endeavors, we see our capabilities and product line continuing to flourish in the upcoming years. |
| Allen Field Company Inc. P.O.Box 3069, Farmingdale, NY 11735 800.535.0810 Email Website |
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