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| Strategic Package Design |
| During these tough economic times, it is more important than ever to make sure your product is getting the most support it can from your packaging. The product and the packaging are members of a team – the right packaging can not only attract the consumer and differentiate your product from competitors, but also engage the customer’s emotions, renew interest in a familiar brand, or convey your company’s values. Careful attention to package design will ensure that your product is seen and sought after. |
 A recent article in Shelf Impact! highlights the importance of strategic package design and structure. Calling the package “a consumer product’s most tangible asset” and “a powerful ambassador of the brand,” the article focuses on how companies can use structural packaging design to present a distinctive look and feel for their products. One important message: the product and the packaging should be telling the same story, whether it’s one of luxury, youth and playfulness, a clean fresh product, or environmental responsibility. |
| By tweaking your package to improve design or enhance ease of use, we can help you engage the consumer at point of purchase, entice them to try or “rediscover” your product, and boost customer loyalty. The Allen Field logo handle, pictured here, adds an extra branding opportunity to coincide with your package design. |
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| Medical Housing Units |
| Customers who come to Allen Field for help manufacturing a single component of an item are often pleasantly surprised to learn that we can source and manufacture the entire product. |
 One customer came to us for design and manufacturing help with a small plastic connector for a medical housing unit. After he learned of our tooling and molding capabilities, he ended up tooling the entire housing unit (pictured here) with us and lowered his manufacturing expenses. |
| Rather than merely manufacturing one component for these units, we made or sourced and then assembled 90% of the entire products – everything but the electronics. As part of our relationship building with the medical design company, we covered the tooling costs of the housings. By acting as a single source for the structural components of the product and by using our expertise and that of our global contacts, we were able to source and manufacture a high-quality product while making our customer's life easier and saving him money. |
| This is just one example of how you can save more and increase your bottom line by working with Allen Field. Contact Rob Ahearn for any questions on custom molding or tooling! |
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 Come visit us next month at West Pack 2010!
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| Location: Anaheim Convention Center |
| Date: February 9-11, 2010 |
| Booth: #4810 |
| Get More Info |
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| ›› Connecting Clips |
| Connecting Clip series for corrugated boxes. |
| ›› Box Handles |
| Designed to enhance the look and performance of your existing packaging and transportation solutions. |
| ›› Plastic Hangers |
| Available in a wide variety of sizes and styles. |
| ›› POP Display Aids |
| With exceptional durability, versatility, and aesthetic appeal. |
| ›› Woodworking |
| Innovative woodworking solutions, both standard and custom-design. |
| ›› Sourcing Services |
| Established business relationships with leading distributors and suppliers. |
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›› Design Services |
| Custom design, Product Engineering. |
| ›› Manufacturing Services |
| Injection Molding, Die-Casting, Metal Stamping, CNC Machining, Light Assembly. |
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| Does Allen Field send samples? |
| Yes! You can either contact our Customer Service Department at (800) 535.0810 or request samples on-line by clicking RFQ/Samples. |
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| Allen Field is always looking for new ways to improve your packaging. With our global network and extensive knowledge in the field, we strive to bring our customers’ packaging to the next level, while staying within your budget.
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| Thanks to our customers’ loyalty and our budding database, Allen Field Company has grown from a handles and packaging component company to your go-to for all manufacturing and packaging solutions. From a new idea for a handle, to an entire product, packaged and displayed – Allen Field has the resources to make your vision a success. Based on our previous accomplishments and current endeavors, we see our capabilities and product line continuing to flourish in the upcoming years. |
| Allen Field Company Inc. P.O.Box 3069, Farmingdale, NY 11735 800.535.0810 Email Website |
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