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Palms Indian Art News
  June 2008
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Inside this issue    
»Message from Guy
»The Affordability of Native
  American Jewelry
»Artist Spotlight: Vince Platero
»Yvette Ammiano:
  Invaluable Experience,
  Customer Service
  and Knowledge
»Palms Trading Awards
  Scholarships to Outstanding
  Pueblo Students for Third
  Straight Year
 
»Recent Developments
»Did You Know...?
»Palms Personal
  Shopper Database
»Customer Service
  & Feedback
»Event Calendar
 
 
 
 
 
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Recent Developments
A few members of the Palms Trading staff will be attending the Oasis Gift Show in Phoenix from July 24th through 26th. If you’re in the area, stop by and see us! Booth # 2000-2005.

Find out more»
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Did You Know...?
Fine lines on pottery signify rain.

Kiva steps signify birth, life and the afterlife.

Dragonflies signify moisture and water.

Pottery polishing stones are passed down, sometimes through several generations.

Find out more»
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Palms Personal Shopper Database
We are proud to announce the completion of an automated database that tracks all of your personal requests quickly and easily.

This unique system allows us to input your personal preferences, such as specific artists or pieces of Indian art, then promptly contact you when those items arrive in our store.

We invite you to send our Personal Shoppers your specific requests via e-mail or by calling our toll free number, 1-800-748-1656.

Palms Trading Company will provide you with the most up-to-date and friendly service of anyone in our industry. Let us help you find that special piece!

Find out more»
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Customer Service and Feedback
We always appreciate hearing from our readers. Please use this link to send us your feedback or ask us a question.
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Message from Guy
Guy Berger

Guy Berger: Owner
Palms Trading Company

It is my pleasure to send to you our latest Palms Trading Company Indian Art Update. I think you will find it not only interesting, but informative as well.

Diana Berger’s story on the value of Indian sterling silver jewelry is timely and true. If you compare variety and affordability of jewelry created by our Native American silversmiths, you will appreciate how much jewelry you can get for your hard earned dollars. Indian jewelry is also more versatile than gold or platinum in that it can work in formal situations and at casual functions.

You will also meet interesting individuals in this issue. One is the newest member of our Palms family, Yvette Ammiano. Yvette brings a world of experiences and outstanding service to our customers. Vince Platero is one of our favorite silversmiths and his unique pieces will show you the versatility I spoke of in the preceding paragraph. We are also proud of the three recipients of our Palms Trading Company college scholarships. Way to go graduates!

Be sure to look for the other interesting tidbits in our newsletter. More importantly though, please let us know if you’d like us to address any other subjects in future publications so that we can make our communication even more interactive with you. Thank you for your continued interest in receiving our Indian Art Update. We hope this brings you a little closer to the Magic of Southwest Art.

Best Wishes,
Guy Berger

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The Affordability of Native American Jewelry
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By Diana Berger

With prices of most goods and services rising seemingly every day, justifying a purchase made out of desire rather than necessity may be becoming more and more difficult. Continued increases in gas and food prices have forced most of us to cut back on discretionary spending and increase our need to budget. However, affordable, non-essential goods and services, such as Native American jewelry, still exist and offer significant value while remaining within financial means.

According to Vince Medici, one of Palms’ long time jewelry buyers, the price of silver is about 98% less than gold even though it has tripled in the past five years. In fact, Native American sterling silver jewelry is your best value. The versatility of silver makes it perfect for any occasion, whether a formal celebration or day at the office. Moreover, the exquisite pieces offered to you at Palms are hand crafted by Native American silversmiths rather than mass produced in a factory. The handmade nature of this work not only increases its value, but provides you with a unique possession not found anywhere else.

Native American jewelry also offers unparalleled variety. Items may be hand-stamped or polished smooth. They can contain a number of stones or one, statement making focal point. They come in an array of shapes and sizes, and many contain symbols and meanings never found on other types of jewelry. Most importantly, no two pieces are alike, allowing for differentiation and individual expression.

While the cost of gold, as well as stones such as diamonds, has always traditionally been higher than that of silver, the versatility silver provides makes it a perfect, inexpensive option. Silver jewelry can be set with myriad stones, emitting a classy, composed look for less. Turquoise continues to be a trend throughout the fashion world. Native American jewelry lends itself entirely to that trend, but at a cost significantly smaller than that of the elaborate items found in popular magazines and on runways. Perhaps owner Guy Berger sums it up best: “With Native American sterling silver jewelry you look like a million bucks, but don’t have to spend ‘em.”

 
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Artist Spotlight: Vince PlateroBy Diana Berger

Vince Platero

Vince Platero has been making beautiful handmade sterling silver jewelry since 1996. Born on May 9, 1957 to Helen Platero, he is a member of the Navajo reservation and was taught by his mother and family. Best known for his hand-stamping work, Vince usually completely covers the surface of his work with varying geometric patterns and a brush finish. Coincidentally, his favorite aspect of creating jewelry is stamping, and his care and attention to detail emanate throughout his work. His work varies from his more common sampler Concho belt to the beautiful, unique butterfly pieces he has been bringing us recently. Vince’s beautiful stamp work has been recognized with awards at the Denver Indian Market, and we are sure there will be more to come.



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Yvette Ammiano: Invaluable Experience, Customer Service and KnowledgeBy Diana Berger

Yvette Ammiano
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Yvette Ammiano, the newest addition to the Palms team, has only been a part of our staff for six months, yet she falls in like the missing piece to a puzzle. Born March 12, 1954 in the Bronx, New York, Yvette has lived a multitude of places, including Puerto Rico; Orlando, Florida; Nashville, Tennessee; Northridge, California and Midway, Texas. With a list of locales like that, it is not surprising that one of her interests includes traveling, in addition to art and music. It is also not surprising that Yvette is bilingual, speaking both English and Spanish. In her free time she enjoys reading, as well as indulging in Spanish foods and sushi. During the six months she has been here, Yvette has impressed all of us with her knowledge, outgoing personality, professionalism and intriguing stories of her travels and experiences of different cultures.

Although she has only lived in Albuquerque for a short time, the architecture and local artists of the area have made a strong impression on Yvette. One artist in particular has stood out to her out among the rest: Joseph Coriz. “Joseph is my favorite because he has a unique attention to detail,” she said. Moreover, Yvette has an affinity for the art and history of New Mexico, citing her favorite part of working at Palms as “the social interaction with locals and people from all over the world. It is a real honor to work at a store that prides itself in perpetuating history and our Native American art forms.” Obviously, eloquence is also one of her strong suits.

We are proud to introduce you to such a cultured, intelligent, well-spoken woman and hope that one day you will experience the pleasure of her company in our store. Not only will you walk away with items that fit your personality and tastes; you will leave with a greater knowledge of unique Native American art and the satisfaction of excellent customer service.

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Palms Trading Awards Scholarships to
Outstanding Pueblo Students for Third Straight Year
By Diana Berger

Anthony Magdalena
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Building on an idea from owner Guy Berger and one of his long-time customers, Palms Trading Company has decided to recognize its special ties with the many New Mexico Indian Pueblos over the past 37 years. We have continued our tradition of supporting higher education for deserving Pueblo young people for the third year in a row.

This year, three $500.00 awards were given to Anthony Magdalena and April Lucero of Jemez Valley High School and to Ashley Seonia of Jemez Charter High. These students satisfied the requirements set by Guy and the administration at these respective schools, which include:

  • Students must have above a 3.0 GPA
  • Students must have participated in one or more varsity athletic programs
April Lucero
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The winners of these scholarships will attend a wide variety of secondary schools this fall, including the College of Santa Fe and Central New Mexico Community College

“Through my many years of dealing with these wonderful pueblo families, it has been one of my goals to try to help deserving students and their families with some of the cost of higher education”, said Guy. If you would like to help us expand these scholarships, you may donate funds to the New Mexico Pueblo Scholarship in care of Palms Trading Company at the address listed below.
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Event Calendar
Native American Events and Dances in Central New Mexico
June 24
San Juan Pueblo: Annual Feast Day, Corn Dances
Taos Pueblo: Traditional Corn Dances, St. John Feast Day

June 29
Santa Ana Pueblo: St. Peter’s Feast Day, Corn Dance

July 19 – 20
Eight Northern Pueblos Arts & Crafts Show Ohkay Owingeh Pueblo

July 4
Nambe Pueblo: Celebration of the Waterfall. Mescalero Apache: Maiden's Puberty Rites & Mountain Spirits Dance

July 11 - 13 (Second weekend in July)
Taos Pueblo: Annual Intertribal Powwow

July 14
Cochiti Pueblo: St. Bonaventure Feast Day, Corn dances

July 19 - 20 (Third weekend in July)
Eight Northern Indian Pueblos 36th Annual Arts and Crafts Show

July 21 - 22
(Third weekend in July) Jicarilla Apache: Little Beaver Celebration and Dances. Includes Pro-Indian/Open Rodeo, Powwow, dances, and more

July 25-26
San Ildefonso, Taos, Laguna, Santa Ana Pueblos: Santiago and Santa Ana Feast Day dances

July 26 - 27 (Last weekend in July)
Zuni Pueblo: Zuni Arts and Cultural Expo

Aug 2 Jemez Pueblo: St. Persingula Feast Day, Corn dances

Aug 4
Santo Domingo Pueblo: Feast Day

Aug 6 - 10
Inter-Tribal Indian Ceremonial at Gallup

Aug 9
Picuris Pueblo: Vespers/Sunset Dances


Aug 10
Acoma Pueblo and Picuris: San Lorenzo Feast Day; various dances, ceremonial foot race and pole climbing

Aug 12
Santa Clara Feast Day; Buffalo, Harvest, or Corn dance

Aug 15
Assumption of Blessed Mother Feast Day at Laguna Pueblo with Harvest dance; Zia Pueblo Feast Day with Corn dances

Aug 22 - 24 (Third weekend in August)
Zuni Tribal Fair

Aug 23 – 24 (Third weekend in August)
Annual Santa Fe Indian Market

Aug 28
Isleta Pueblo: St. Augustine Feast Day. Mass in the morning, with a procession following the Mass. Dances in the afternoon

Sep 2
San Estevan Feast Day at Acoma Pueblo

Sep 6 - 7 (First weekend in Sept)
Santo Domingo Pueblo: Annual Arts & Crafts Market

Sep 4
Isleta Pueblo: San Augustine Feast Day, Harvest dance

Sep 8
Nativity of Mary Feast Day, Corn Dances at San Ildefonso, Harvest dances at Laguna Pueblo

Sep 19
Laguna Pueblo: San Joseph's Feast Day

Sep 25
Laguna Pueblo: St Elizabeth Feast Day

Sep 29
Taos Pueblo: San Geronimo Eve, vespers and Sundown dance

Sep 30
Taos Pueblo: San Geronimo Feast Day; Buffalo dance, trade fair, pole climbing and early morning races

 
   
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Palms Trading Company | 1504 Lomas Blvd. NW Albuquerque, NM 87104 | palmstrading.com
Call Toll Free: 1-800.748.1656