Palms Indian Art News
  December 2008
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Inside this issue    
»Message from Guy
»’Tis the Season to be
  Merry…and Thankful!
»Artist Spotlight: BJ Fragua
»A “New” Familiar Face:
  Ashley Medici
»The New Mexico Pueblo
  Scholarship Fund:
  Rewarding Deserving
  Pueblo Students
 
»Recent Developments
»Did You Know...?
»Guy’s Holiday Gift Picks
»Customer Service
  & Feedback
»Tell-A-Friend About Palms
»Event Calendar
 
 
 
 
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Recent Developments
Due to the economic slowdown and the lower price of sterling silver, we are seeing many extraordinary values on many items we carry.

Our buyers are working diligently to acquire merchandise at lower prices so we can pass them along to you.

We are also hearing from many artists we have not seen in many years, so call us or come by to see what’s new!
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Did You Know...?
The Hopi’s believe that Kachinas (Katsina) come down from the sacred San Francisco Mountain Peaks in late December to help the people with their needs.

They believe that each dancer is an ancestor and that they must wear Kachina garments and masks so that they are not recognized by their relatives and therefore be tempted to stay.

The main spiritual powers of the Kachina culture consist of the rain, fertility, abundant harvest, good health, long life and balance with nature. In late July, the spirit kachinas return to the San Francisco Peaks after the growing season.
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Guy’s Holiday Gift Picks
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Customer Service and Feedback
We always appreciate hearing from our readers. Please use this link to send us your feedback or ask us a question.
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Tell-A-Friend About Palms
If you know someone who would enjoy reading about what is happening at Palms, please use this link to forward this newsletter to them.
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Message from Guy
Guy Berger

Guy Berger: Owner
Palms Trading Company

The end of 2008 is upon us, and what a year it has been! Though we have all faced many challenges, I’m sure you’ve had many successes along the way.

It gives me great pleasure to be able to communicate with you throughout the year and especially during the Holiday Season via our Indian Art Update newsletter. My pleasure comes from your interest in the Magic of Southwest Art and also from your request to receive our newsletter.

We are proud to offer the best Native American Pottery and Jewelry with superior selection at lower prices than you’ll find elsewhere. Our buyers are working constantly to keep a wide variety and the best quality available for you. Whether you’re able to visit us personally or shop online at www.palmstrading.com, I’m confident you’ll agree.

I think you’ll find this edition of Indian Art Update interesting and informative. We’ve included stories about the importance of you, our loyal customers, both new and old. We’ll also introduce you to BJ Fragua, a Jemez potter who brings her beautiful wares to us throughout the year, as well as to Ashley Medici, my niece and an employee here at the store. We conclude with a short description of the New Mexico Pueblo Scholarship Fund, founded by Palms Trading and continued through donations from our generous customers.

Finally, as a special treat for our loyal e-mail subscribers, I would like to offer you an exclusive 10% discount on any purchase made online or in-store, just for mentioning this offer in the December issue of our Indian Art Update! This offer is valid until December 31, 2008; please consider it my holiday gift to you for being one of our most loyal and important customers. If you would like to use the offer online, enter code SAVE10 at checkout.

Please accept my sincere, heartfelt wishes to you and your loved ones for a happy and blessed Holiday season.

Best Wishes,
Guy Berger


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’Tis the Season to be Merry… and Thankful!
By Guy and Diana Berger


Customers
Given the spirit of the holiday season, we would like to take this opportunity to thank you, our loyal customers, for all of your support throughout the years. We understand that you have many choices when it comes to spending your hard earned dollars, and we are honored that you have chosen to spend a portion of that money with us.

It’s always been a pleasure of ours to form relationships with our customers, and it’s so nice to see you in person or speak with you briefly on the phone. We invite you to come in and spend some time with us or give us a quick call and let us know how you’re doing. We pride ourselves in getting to know our customers and want you to know that each and every one of you is appreciated and valued.

In conjunction with developing and retaining relationships with you, we’d like any suggestions you might have as to how we can make the experience of the Magic of Southwest Art more meaningful for you. As we come to the end of 2008, we’d not only like to renew our relationships with you in order to make them stronger, but also to serve you better. Please let us know what we can do to make your experience with Palms Trading a more enjoyable one.

The holiday season is a time to reflect not only on the past year, but on relationships with others and appreciation for all that is good in our lives. It is with our sincere thanks that we pass holiday wishes on to you. Those of us in Albuquerque have the distinct pleasure of New Mexico holiday traditions such as enjoying posole ( a thick, stewlike soup of pork or chicken, hominy, mild chili peppers and corander leaves) and tamales (a Mexican dish made of chopped meat and crushed peppers, highly seasoned, wrapped in cornhusks spreas with masa, and steamed) hot off the stove, as well as feeling the warmth of a farolito (a candle placed in a brown paper bag giving off a soft, glowing light), or luminaria (small bonfire lighting special paths to friend’s houses; an older tradition). We wish you could be here to experience and enjoy a true New Mexican holiday, and hope to see you in the days leading up to Christmas. If you cannot make it to share in the holiday season with us, let us know how we can extend these traditions, or any other request, to you.

Once again, we appreciate your continued patronage and hope to continue our relationships with you for years to come. Please let us know if there is anything we can do to enhance your experience of the Magic of Southwest Art.
 
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Artist Spotlight: BJ Fragua
By Diana Berger


BJ Fragua
BJ Fragua of the Jemez Pueblo has been creating beautiful and traditional Jemez pottery since 1981. Born on October 10, 1962 in St. Louis, Missouri to Manual and Juanita Fragua, BJ grew up in San Francisco, California and moved to the Jemez Pueblo in New Mexico in 1973. She comes from a long line of pueblo potters: her great grandmother Benina Madelena taught her grandmother, Rita Casiquito, who in turn taught her mother, Juanita Fragua. Juanita, a well known potter in her own right, taught BJ the craft, and BJ continues the tradition today.

BJ lists her favorite parts of her craft as creating, polishing and painting, and is best known for her tight fitting lids and exquisitely polished pieces. She has developed her own unique and elegant design style over the years, hand painting her pieces precisely and accentuating her painted designs within the incised carved sections of her pieces that flow around the middle of the pottery. BJ has received many 1st, 2nd, 3rd place and honorable mention awards at various shows, including the Santa Fe Indian Market, Pueblo Grande Museum and the Heard Museum.
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A “New” Familiar Face: Ashley Medici
By Diana Berger

Ashley Medici
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In keeping with the trend our last newsletter began, I would like to introduce you to yet another family member of mine, Ashley Medici. The sister of our previous employee spotlight, Krista Medici, daughter of jewelry buyer Vince Medici and niece of owner Guy Berger (making her another cousin of mine), Ashley has rejoined the Palms family after taking a year away to pursue other interests. I’m sure I speak for everyone here when I say that we are very happy to have Ashley’s familiar face and contagious work ethic and attitude back with us.

Born June 19, 1989 in Albuquerque, Ashley began working at Palms part time when she was just 13 years old. Ashley quickly caught on to much of the information our store has to offer and has become one of our most hard-working employees. Although she predominantly works in the jewelry department of the store, Ashley can be found throughout Palms, attending to any project that has to be done, whether it be cleaning, restocking or decorating. She cites her favorite part about working at Palms as “working with the family and seeing all of the beautiful works of art we carry, as well as hanging out with all of the awesome employees.” When asked what it’s like working with so many family members, Ashley says “it’s fun, and it strengthens the bond of our family and our mutual goals of making the business succeed.”

Ashley’s favorite artist is Gary Sanchez because his work is much more contemporary than a lot of the more traditional work we tend to see in the store. She also loves turquoise, not only because of its beauty but because of its versatility: it comes in various colors and styles. Ashley can almost always be found modeling some type of turquoise jewelry from the store while she is attending to customers in jewelry. Ashley’s extensive knowledge of our inventory as well as her encouraging attitude and personality make her a perfect addition to the Palms team, and a catalyst for the rest of us to work as hard as we can to serve you.

In her down time, Ashley enjoys playing poker, video games and basketball, shopping, and hanging out with her family. While she is not currently enrolled in any college courses, she plans on going back to school to obtain a nursing degree in the future. Her favorite type of food is Italian and she is a big fan of classic rock and roll. In the spirit of the season, Ashley states that her favorite part about the holidays is not only the food (our grandmother makes a delicious Italian Christmas dinner every year), but shopping and seeing the reaction on people’s faces when they open their gifs. Ashley’s return to Palms has certainly been a gift to us, and to all of the customers she has aided in finding presents for their loved ones or their own personal treasures. Welcome back, Ashley.

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The New Mexico Pueblo Scholarship Fund:
Rewarding Deserving Pueblo Students

By Guy Berger


April Lucero JVHS
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Our New Mexico Pueblo Scholarship Fund is entering its 4th year, providing three $500.00 scholarships for deserving graduating seniors of several of our New Mexico Pueblos. Students from Jemez Pueblo and San Felipe Pueblo have been recipients in previous years.

These scholarships, though not large, are very much appreciated by those students to whom they have been awarded. This money has been used to help these young students with books, supplies and tuition at the schools of their choice. A wide range of higher education has been chosen by these students, such as Central New Mexico Community College, The University of New Mexico, several art schools and some trade schools.

We are proud to have initiated this program and appreciate the donors who have helped us continue it over the past three years.

If you would like to donate to this worthwhile cause, we’d love to include you. By donating, you’ll be investing in the future of these special kids and helping them to become important parts of their communities. We’ll also provide you with information on who receives the money and how it was used.

I’m hoping more people can participate so we can expand to more students from more New Mexico Pueblos. Please call me at 1-800-748-1656 if you’re interested in helping us.

 
         
Event Calendar
Native American Events and Dances in Central New Mexico
Events for December
Dec 12
Pojoaque Pueblo: Guadalupe Feast Day; Jemez Pueblo: Matachines dances

Dec 24
Sundown torchlight Procession of the Virgin, Vespers and Matachines Dances at Taos, Picuris and Ohkay Owingeh/San Juan Pueblos; Acoma Pueblo luminarias and dances; Mass and dances at Laguna, San Felipe, Santa Ana, Tesuque Pueblos

Dec 25
Matachines and various dances at Laguna, Picuris, San Ildefonso, Santa Clara, Santo Domingo, Ohkay Owingeh/San Juan, Tesuque, Taos and Zia Pueblos

Dec 26
Turtle Dance at Ohkay Owingeh/San Juan Pueblo; various dances at Santo Domingo Pueblo

Dec 28
Holy Innocents Day; children's dances at Santa Clara and Picuris Pueblos

Events for December
Dec 12
Pojoaque Pueblo: Guadalupe Feast Day; Jemez Pueblo: Matachines dances

Dec 24
Sundown torchlight Procession of the Virgin, Vespers and Matachines Dances at Taos, Picuris and Ohkay Owingeh/San Juan Pueblos; Acoma Pueblo luminarias and dances; Mass and dances at Laguna, San Felipe, Santa Ana, Tesuque Pueblos

Dec 25
Matachines and various dances at Laguna, Picuris, San Ildefonso, Santa Clara, Santo Domingo, Ohkay Owingeh/San Juan, Tesuque, Taos and Zia Pueblos

Dec 26
Turtle Dance at Ohkay Owingeh/San Juan Pueblo; various dances at Santo Domingo Pueblo

Dec 28
Holy Innocents Day; children's dances at Santa Clara and Picuris Pueblos

 
   
Palms Trading Company | 1504 Lomas Blvd. NW Albuquerque, NM 87104 | palmstrading.com
Call Toll Free: 1-800.748.1656