1. Digital Artist Management (DAM) -- Recruiting Model: Full-fledged monthly e-newsletter Features: One of several e-newsletters that OpenMoves/Games! creates for the videogames industry! In this cutting-edge e-newsletter, Paul Hyman, OpenMoves' editor-in-chief and resident gaming guru, provides two (count 'em, two!) lively, insightful articles on business trends in the videogames sector. Scoop: DAM management loves their new toy, cleverly named "That DAM Newsletter." It keeps almost 20,000 DAM clients and prospective clients hooked to their brand. Sports an opinion piece and an events calendar, too. |
|
|||
2. Atlantic Coast Veterinary Specialists Model: Full-fledged e-newsletter Features: Dr. George Kramer is sought out by referring veterinarians to assist on difficult and challenging cases … and his e-newsletter touts his specialties and abilities -- and those of his clinic. Scoop: Not only does this e-newsletter inform -- with news of the industry and Dr. Kramer's thoughts on new medicines and techniques -- but it challenges readers to solve the "Case of the Month." Who wouldn't be intrigued? |
|
|||
3. Henry Schein -- Medical Model: Full-fledged monthly e-newsletter Features: Three separate versions of this informative read enable leading medical distributor Henry Schein to focus on the customer needs of three of its distinct brands. Scoop: Just what the doctor ordered, each issue diagnoses current events in the medical field, answers readers' inquiries, and shares physicians' success stories. Plus an industry calendar and more. |
|
|||
4. FOG/Log Model: Full-fledged e-newsletter Features: One of several e-newsletters that OpenMoves/Games! creates for the videogames industry! Packs everything into one tight, engaging space -- the CEO speaks out, he touts his latest deals, he talks about his clients' accomplishments, and he reaches out for new business. Scoop: FOG Studios' business is all about licensing and branding in videogaming ... and so they know that the best way to get your brand out there is with a regular e-newsletter to their clients and prospective clients. They even leave room for their clients to have their say. Clever! |
||||
5. GameTap Model: Full-fledged e-newsletter Features: One of several e-newsletters that OpenMoves/Games! creates for the videogames industry! Gamers who subscribe to GameTap to play videogames online need to know what's new on the site, and what is supplying the most fun. "GameTap Monthly" has it all! Scoop: The Turner Broadcasting System (a Time Warner Company) knows what's hot ... and videogames are sizzling! That's why it's tapped into a unique format with GameTap where, for one monthly fee, you can play all the original retail videogames you want ... right on your PC |
|
|||
6. Price Design Agency Model: Full-fledged e-newsletter Features: One of several e-newsletters that OpenMoves/Games! creates for the videogames industry! Joe Cerbo, the president of Price, gets a kick out of speaking out on whatever is bugging him in his introductory article each issue. And he isn't shy about telling everyone about how his e-newsletter has raised his profile in the games industry. You're welcome, Joe! Scoop: Everything in "Outside The Box" focuses on marketing, whether it's a Q&A that answers marketing questions or a guest column from a marketer. What better way to position Price as one of the top marketers in the games industry? |
|
|||
7. Henry Schein Medical Model: E-mail flyer Features: A bi-monthly flyer linking Sullivan-Schein Dental's customers to timely specials they can order online. Scoop: We provide the concept, the design, production, list management, and e-delivery services to Sullivan-Schein Dental, a division of Henry Schein. In case you didn't know, HS is a Fortune 500® company, the largest distributor of healthcare products and services to office-based dental, medical, and veterinary practitioners in the combined North American and European markets. We'd like to think we had a hand in some of their phenomenal growth. |
|
|||
7a. Sullivan-Schein Dental Model: Full-fledged monthly e-newsletter Features: Opens wide the medical and business needs of today's dental profession. The leading distributor of dental goods and equipment sends this compendium of "news you can use" to its very best customers. Scoop: Like frequent-flyer members, Sullivan-Schein's "Privileges" customers earn points when they purchase ... and can then use this monthly e-newsletter to determine how to cash them in. That's in addition to the great tips on how dentists can be better business owners. |
||||
8. Dr. Vagnini -- Health Model: Full-fledged e-newsletter Features: You may have heard of Dr. "V" radio show on your local AM radio on the way back to work. If not you can catch all the news to keep your healthy in his brand spanking new e-newsletter. Scoop: Dr. Vagnini is going to use his e-newsletter to promote his brand and sell his related products with one-click shopping. |
|
|||
9. 1-Source Electronic Components Model: Full-fledged e-newsletter Features: This electronics distributor has plenty of specials each month -- as well as new technologies to offer -- and uses its e-newsletter to make its customers aware of all of them. Scoop: Designed especially to keep readers up-to-date on what's happening at 1-Source as well as in the rest of the electronics industry. An e-newsletter that's newsy, informative, and fun. |
|
|||
10. PT Works Model: Full-fledged e-newsletter Features: Ask The Physical Therapists is an information product produced by PT Works. Scoop: At PT Works, the goal is to get to the root of your discomfort. Whether you are an athlete, a coach, a boomer, or just a person in pain, this monthly e-newsletter is for you. |
|
|||
11. SPOTLight Model: Full-fledged e-newsletter Features: SPOT Image distributes products and services derived from multiple sources of satellite data. Scoop: SPOTLight is an e-newsletter developed to keep customers and prospective customers informed about all the latest news, products, and imagery solutions from SPOT Image. |
|
|||
12. LeVino Jones Model: e-Eye Candy Features: A first impression of good design is what LeVino Jones is all about. And so is their e-blast. Scoop: Designed to speak for itself with stunning imagery. Showing what a good interior design firm can do with a medical waiting room. |
|
|||
13. Arbor Commercial Mortgage Model: Full-fledged e-newsletter Features: So, you thought you knew something about our local commercial real-estate market. We did too, until we started reading the e-newsletter we're producing for Arbor Commercial Mortgage. Scoop: This e-newsletter is a good example of lots of very targeted content that's home grown. Resulting in good branding for the principals. |
||||
14. Avatar Model: Marketing e-blast Features: A good example of action-oriented copy to entice prospects to pick up the phone. Scoop: This e-blast was sent three times to a targeted group and followed up with phone calls for good results. |
|
|||
15. Palmer Technology Solutions Model: Full-fledged e-newsletter Features: Simple, elegant and to the point. Designed to help you with your technology needs. Scoop: We like the "Did You Know?" section. Very easy to pick out and grabs your interest to boot. |
|
|||
16. Acteva Model: Sales e-blast with specific offer Features: This marketing campaign is designed to entice event planners with a specific offer. Multiple subject lines were tested. Scoop: We even experimented with a second version to make sure we had the right creative for the right crowd. |
|
|||
17. OM Strength and Serenity Model: Full-fledged e-newsletter Features: This is one of our softer designs targeted at women who are dealing with cancer. Scoop: Good example of the use of colors and fonts to create a feeling of strength and serenity. |
|
|||
18. MSP Technology Model: Full-fledged e-newsletter Features: A solid column from the owner each month and a great representation of his company's product line. Scoop: Designed to promote MSP's unique heat-transfer technology. |
|
|||
19. TallGrass Country Club Model: Quick e-blast Features: One of our favorite designs, aimed at driving golfers to the green ... and making some, too! Scoop: TallGrass will advertise a special with a shotgun, not the kind you shoot, but using a quick e-blast to their clients. If you are looking for a great place to golf as you mull your e-mail strategy, give them a holler. Or, better yet, get on their mailing list. |
|
|||
20. ERDM Model: Full-fledged e-newsletter Features: Ernan Roman is the proud owner of one the slickest-looking e-mail newsletter in our kingdom. If you want to learn about opt-in marketing, go no further. Scoop: Ernan's focus is on high-end content fed every month to his qualified list of clients and prospects. |
|
|||
21. Fitness Together Model: Full-fledged e-newsletter Features: Bob Mittelman, one of the elite runners on Long Island, is putting some oomph into his marketing campaign to promote his new fitness studio. Scoop: Bob is including recipes, fitness tips, and highlighting customers each month to create a community around his studio. Don't bother to try and catch up with him. |
|
|||
22. The Rogé Report Model: e-Column Features: One of our richer designs goes together with getting rich, which is what Ron Roge is all about. Scoop: Good example of designing elegance in simplicity. And how a single column can say it all. |
|
|||
23. CLE Abstract Model: Invitation Features: Designed to get bottoms in seats for a full calendar of events of seminars. Scoop: Good example of blending good content around a seminar series with the purpose of branding CLE Abstract as more than just title insurance. |
|
|||
24. BLC Model: Full-fledged e-newsletter Features: So, you thought you knew something about car leasing. We did too, until we started reading the e-newsletter we are producing for BLC Associates. This is the leading information on leasing in the country. Period. Scoop: This e-newsletter is a good example of lots of very targeted content that can't fit into an e-newsletter and spill over to jump pages on the BLC web site. We can track each click from the e-newsletter to the Web site to see what content is being driven. |
|
|||
25. Hurley Elder Care Law Model: Full-fledged e-newsletter Features: Excellent content on Elder Care issues. Scoop: Good example of designing for credibility and trust. |
|
|||
26. Dell Model: Marketing e-blast Features: This is a co-branded e-blast designed specifically for the medical industry. Scoop: Good example of an e-blast with succinct copy and a clear call to action. We like the acres of white space. |
|
|||
27. New Office Model: Full-fledged e-newsletter Features: This quarterly e-newsletter is designed specifically for the recruiting industry. Scoop: Good example of having the table of content links at the top and easily viewable from the preview pane. |
|
|||
28. E-mail Marketing System Clinic Model: Auto-responder Features: Readers who sign up for EMS Clinic automatically get a sequence of eight e-mails. Opt out at any time! Scoop: The FREE e-mail clinic is incredibly informative, providing everything one needs to know to build an E-mail Marketing System. OpenMoves encourages you to sign up today! |
|
|||
|
30. Computer Equipment Services (CES) Model: Mini e-newsletter Features: Computer Equipment Services likes to keep its clients informed about the latest and greatest with minimal muss and fuss. Scoop: Loaded with technical experience, the CES staff can easily navigate our Web-based e-mail engine to produce and deliver its e-newsletter all on their own.
|
|
|||
31. TeleSmart Communications Model: Mini e-newsletter Features: This classic is created and written by TeleSmart Communications. It's designed as a monthly teaser for sales training services. Scoop: We help with the concept, the editing, the production, and the delivery. The rest is all brilliant copy from the TeleSmart team which helps people sell more effectively by phone and e-mail.
|
|
|||
32. The Alternative Board -- Consulting Model: Mini e-newsletter Features: This model is used by scores of The Alternative Board® facilitators to communicate with their clients and prospects. Scoop: We designed the generic template for TAB's HQ and then customized it for each facilitator. Each month we prod the writers to get their copy in on-time, and then edit, produce, and deliver Tips From The Top® on behalf of 31 happy TABers. We're currently on the lookout for more franchisers who need such a service. |
|
|||
|
33. TAB Weekly Tips Model: Infomercial e-blast Features: The Alternative Board decided that hi-touch is the way to go. So we designed this weekly tip e-newsletter to compliment the Tips from the Top monthly e-newsletter. Scoop: By keeping in front of their prospect and members on a weekly basis, TAB facilitators will be staying top of mind. Keep in mind that the content and your list have to be stellar for this to work. Don't try this at home. |
|
|||
34. Bison Leasing Model: Mini e-newsletter Features: This is a bottom-line campaign to encourage Bison's customers to sign up for commercial and medical leasing programs. Scoop: Hey, buddy! You want an LCD flat-screen TV? Subscribe to Bison's e-newsletter and you'll find out how to get one. This promotion brings in customers.
|
|
|||
|
35. Intelligent Office Model: Mini e-newsletter Features: A tip sheet to help level the playing field for the small business owner. Scoop: Finally need a receptionist and a bigger office? Once a month, Roger Kahn from The Intelligent Office tells us how to gain a competitive advantage using new technologies and services, such as remote receptionists and virtual officing.
|
|
|||
|
36. Global Financial Markets Institute Model: Full-fledged e-newsletter Features: All about training and consulting for financial professionals. Scoop: Chockfull of information supplied by GFMI and produced by OpenMoves. A great way to highlight the GFMI instructors and the level of expertise and products geared for the financial professionals. |
|
|||
37. OpenMoves -- Online Marketing Model: Full-fledged e-newsletter Features: Hey, what sort of self-respecting e-newsletter company would be without its own e-newsletter, eh? Certainly not us! Scoop: The good people at OpenMoves show off their considerable expertise by serving up some really great tips on how to market online. When OpenMoves speaks, you ought to listen!
|
|
|||
|
38. TEC -- Consulting Model: Mini e-newsletter Features: A great example of building a personal brand. Scoop: Each month, Russell J. von Frank II writes about his brand of leadership and, at the same time, promotes his consulting practice and TEC. |
|
|||
39. OKT Travel Model: Full-fledged e-newsletter Features: Even corporate travel managers need travel tips and that's what OKT Travel jam-packs into each of its monthly e-newsletters. Scoop: Travel is fun ... and so is this e-newsletter, with its contests and prizes and jokes. A livelier read you won't find anywhere! |
|
|||
40. John A. Hill & Associates, Inc. Model: Full-fledged e-newsletter Features: Tips and events for the trade show connoisseur. Scoop: A fine example of personal e-newsletter from an experienced coach featuring just the right amount of value to help most of us make our tradeshow experience profitable. |
|
|||
|
41. Marks & Associates Model: Infomercial e-blast Features: Give and then receive is what "On the Mark" is all about. Educating realtors thru seminars and free white papers. Scoop: By building a community of savvy Realtors, "On the Mark" is selling its educational seminars across the country. |
|
|||
42. Straine Consulting Model: Full-fledged e-newsletter Features: In development Scoop: In development |
|
|||
43. Henry Schein Privileges MD Model: Full-fledged e-newsletter Features: Opens wide the medical and business needs of today's medical profession. The leading distributor of medical goods and equipment sends this compendium of "news you can use" to its very best customers. Scoop: Like frequent-flyer members, Henry Schein's "Privileges MD " customers earn points when they purchase ... and can then use this monthly e-newsletter to determine how to cash them in. That's in addition to the great tips on how Medical Professionals can be better business owners. |
|
 |