1. Mountz-Torque Tool Specialists – Manufacturing & Construction

Model: Full-fledged monthly e-newsletter

Features: A leading global manufacturer of torque tools needed to stay top-of-mind with existing clients, dealers and prospects while also providing a monthly update.

Scoop: A great example of rich content on various subjects with multiple links to the Mountz home page. The main copy incorporates Tech Tips, Product Spotlights, and Q&A while the sidebar provides useful links for the Learning Center, videos, and tradeshow calendar.

2. Electric Violin Shop – Retail

Model: Full-fledged monthly e-newsletter

Features: Provides product spotlights and a bit of the whole story. Click-through shopping, local live events, international news and a classic quote with each issue.

Scoop: This newsletter is a handsome performer within it's community and may prove to be a smart viral vehicle as well.

3. 3 Points – IT & Software

Model: Mini e-newsletter

Features: Midwest’s leading provider of IT services for small business needed a regular newsletter to stay top-of-mind and provide relevant information on new technologies and services.

Scoop: Good example of having lots of relevant content in a short and focused email. Notice that there is a technology article, case study and product focus as well as multiple links to the web site. Additionally, 3Point highlights their affiliation with non-profit causes prominently on the top right corner.

4. Audio Visual Systems – Manufacturing & Construction

Model: Full-fledged e-newsletter

Features: A leading provider of audio visual systems updates clients and prospects with relevant industry trends, products and events to deliver to-of-mind awareness.

Scoop: AVS uses Salesforce.com as their CRM and the OpenMoves back-office interface registers open and click activity for seamless integration into Salesforce. In addition to the relevant technical content, notice the Green Corner on the bottom right!

5. B2T Training – Business Training Services

Model: Invitation e-blast

Features: B2T Training provides professional training to help organizations navigate to their desired level of business analysis expertise.

Scoop: Highlights different schedules for events with easy registration. Uses strong calls-to-action by phone or web and invites subscribers to engage. Footer real estate contains important website navigation.

6. Nanomotion – Technology

Model: Full fledged monthly e-newsletter

Features:  This newsletter maintains top-of-mind among clients, prospects and channel partners. It engages the reader with industry specific case studies and product spotlights.

Scoop: Each issue features an industry segment and case study showing how instrumental Nanomotion is in resolving certain challenges. This method demonstrates breadth of technology and services across industries. Top right link to web site presents their engaging technology.

7. Deck and Patio Company – Design & Construction

Model: Monthly Project Focused e-newsletter with Eye-Candy

Features:  Local homeowners are enticed to read this handsome newsletter that offers deck and patio improvements, promotions and maintenance services.

Scoop: To keep top of mind with existing clients, this award winning deck and patio contractor strategically links his newsletter to his website, offering an easy way for customers to learn and stay connected with his business.

8. Cetus Solutions – IT & Software

Model: Invitation e-blast with a Registration Page

Features: Cetus Solutions (UK) provides advanced software and IT solutions to local businesses. The company conducts numerous workshops and seminars for continuing education and current technology trends.

Scoop: This design delivers a clean and simple invitation to join a workshop. Once you click to register you are sent to a hosted landing page where you register and receive further instructions. The hosted landing page sends Cetus immediate click-thru notification and the respondent a thank-you email.

9. Digital Artist Management (DAM) – Recruiting

Model: Full-fledged monthly e-newsletter

Features: One of manyl e-newsletters that OpenMoves/Games! creates for the videogames industry! In this e-newsletter, Paul Hyman, OpenMoves' editor-in-chief and resident gaming guru, provides two insightful articles on business trends in the videogames sector.

Scoop: DAM management loves their new toy, named "That DAM Newsletter." It keeps almost 20,000 DAM clients and prospective clients hooked to their brand. Sports an opinion piece and events calendar.

10. Full Circle – Household Goods

Model: Mini e-newsletter

Features: Full Circle’s line of stylish, functional products made from sustainable and renewable resources such as Bamboo have made them a huge success.

Scoop: Monthly update to dealers and clients on the latest products and awards as well as the “buzz” and some useful tips to maintain brand awareness.

11. AdoptUsKids.org – Non Profit

Model: Monthly e-blast

Features: This Non Profit wanted to create awareness within case workers and families and direct them to the AdoptUsKids web site as a central resource.

Scoop:This e-blast is aimed at case workers with a monthly focus on a different child. We utilize dynamic content (blue section) to have State specific messaging, depending on the locations of the case worker.

12. Nippon Pulse – Technology

Model: Full-fledged monthly e-newsletter

Features: Nippon Pulse is a global supplier of precision motion control system products used in various industrial applications.

Scoop: This newsletter has rich content with multiple links to the Nippon web site. The main copy incorporates a case study, product spotlight and Q&A. The right sidebar has useful links for the learning center, videos, and tradeshow calendar.

13. InnVest Hotel Brokers, LLC – Hospitality

Model: Full-fledged monthly e-newsletter

Features: This Hotel brokerage firm needed to stay top-of-mind with their brand and nurture their relationships while showing latest properties and successes.

Scoop: Strong "Key" branding, links in each property lead to a sign-up form for an interested party, and newsletter is sprinkled with other sponsors.

14. Dive Assure – Insurance

Model: Mini e-newsletter

Features: Dive Assure is an international insurance company providing comprehensive divers insurance anywhere in the world.

Scoop: A clean and contemporary newsletter with calls-to-action and multiple links to the web site. This email is designed as a template and is distributed to various countries in their local languages.

15. Applied Weather Technologies – Technology

Model: Full-fledged monthly e-newsletter

Features: A classic looking newsletter for a technology company that sells both products and services. Note the sidebar with the easy web teaser and links to the different product lines.

Scoop: How do you bring out the expertise of your team? By having a dialog on relevant issues with the CEO and the team. Every month AWT discusses different topics and highlights different team members. Clients get to see their partner while prospects are impressed with the breadth and depth of the team.

16. Men On The Move – Moving and Storage

Model: Full-fledged monthly e-newsletter

Features: A local moving and storage company stays top-of-mind with their main referral sources: realtors!

Scoop: A clever newsletter with useful tips for moving, industry trends and realtor spotlights. Note the gift certificate coupon and winner-of-the-month, a good way to maintain open rates!

17. Moss & Company – Recruiting

Model: Triggered Nurturing Campaign

Features: Barbara is a great recruiter that wanted to stay in touch with her clients on a regular basis but did not have the time to work on a new email every month. So…

Scoop: We created a Triggered Nurturing campaign where Barbara wrote 12 tips and copy in advance and we flowed them into her template. Once triggered, the campaign sends monthly emails automatically so Barbara can focus on recruiting. Another goodie is that when someone new joins her data base, they automatically get "dripped" on.

18. Rectec Industries – Education

Model: Full-fledged e-newsletter

Features: Top of mind newsletter from a leading playground equipment distributor.

Scoop: Case study, upcoming events, call–to-action, “A Word from the Sandbox”, and a product spotlight… what else does a newsletter need?

19. Atlantic Coast Veterinary – Healthcare Professional

Model: Full-fledged e-newsletter

Features: Dr. George Kramer is sought out by referring veterinarians to assist on difficult and challenging cases… and his e-newsletter touts his specialties and abilities – and those of his clinic.

Scoop: Not only does this e-newsletter inform – with news of the industry and Dr. Kramer's thoughts on new medicines and techniques – but it challenges readers to solve the "Case of the Month." Who wouldn't be intrigued?

20. Purity Products – Vitamins and Supplements

Model: Promotional e-blast

Features: Promotional e-blast sent to customers and prospects with featured products and testimonials from noteworthy customers and advisors.

Scoop: An excellent example of an e-blast with easy navigation, clear messaging and numerous calls-to-action. Even though the promotion, theme and images change frequently, the branding is consistent and ensures top-of-mind awareness. Notice that the main and secondary links engage the subscriber to purchase.

21. I.J.White – Manufacturing

Model: Full-fledged e-newsletter

Features: Global manufacturer of high-end automation in the food industry keeps clients and prospects well informed through case studies and technical updates. Newsletter provides subscriber interaction through contact links and landing pages.

Scoop: Developed to provide existing customers with product updates, offering readers best practices with current equipment and ways to get a better return on their investment.

22. Wood and Partners – Architectural & Construction

Model: Mini e-newsletter

Features: An award-winning land-planning and landscape architectural firm stays top-of-mind with clients, prospects and referral sources with this eye-catching monthly e-newsletter.

Scoop: This mini e-newsletter is designed to speak for itself with stunning imagery demonstrating how a good architectural firm can transform ordinary places to “great places.” The use of large images can be challenging from a deliverability perspective, so attention must be given to method of source-coding these emails.

23. Advantage Enterprises – Business Services

Model: Full-fledged monthly e-newsletter

Features: A comprehensive newsletter to stay top-of-mind with clients and prospects. Nice mix of educational content and product promotion.

Scoop: Strong branding with a special focus on an individual client spot as well as other alliances shifting the focus to Advantage’s ecosystem.

24. IPC Systems – Technology

Model: An international newsletter for a technology provider of network and communication solutions whose clients are global financial institutions.

Scoop: Content rich newsletter that addresses region specific news with a clever layout that provides links to the corporate web site for more content and calls to-action. IPC uses Salesforce.com as their CRM and the OpenMoves back-office interface registers open and click activity for seamless integration into Salesforce.

25. WL Port-Land Systems, Inc. – Manufacturing & Construction

Model: Full-fledged e-newsletter

Features: A turnkey contractor specializing in engineering and construction services for bulk storage and material handling.

Scoop: Every month, WL Port-Land talks about topics of importance to their customer base…like customer service and quality… and it turns the spotlight on the expertise of different members of their team who answer readers’ questions.

26. Henry Schein – Medical

Model: Full-fledged monthly e-newsletter

Features: Three separate versions of this informative read enable leading medical distributor Henry Schein to focus on the customer needs of three of its distinct brands.

Scoop: Just what the doctor ordered, each issue diagnoses current events in the medical field, answers readers' inquiries and shares physicians' success stories. Plus an industry calendar and more.

27. DC Child & Family Services – Non Profit

Model: E-blast with Post Click Marketing Landing Path

Features: This non-profit encouraged interest in becoming a foster parent through a push email campaign. Through the interaction of a Learn More link, the reader is given a series of choices and steps through targeted messages based upon the choices they have made.

Scoop: Combining post-click marketing landing paths with an effective campaign led to an 8% conversion rate. Complement your next blast with conversion paths and message matching and lead subscribers down the path to conversion.

28. FOG/Log – Gaming

Model: Full-fledged e-newsletter

Features: One of many e-newsletters that OpenMoves/Games! creates for the videogames industry! Packs everything into a tight, engaging space – the CEO speaks out, touts his latest deals, talks about clients' accomplishments and reaches out for new business.

Scoop: FOG Studios' business is about licensing and branding in videogaming… and they know the best way to get your brand out there is with a regular e-newsletter to their clients and prospective clients. They even leave room for their clients to have their say. Clever!

29. Zap My Tax – Financial Services

Model: E-blast using Dynamic Content

Features: E-blasts notify local home owners about neighborhood property tax savings. This mail was sent in conjunction with a top-of-mind monthly e-newsletter and pay-per-click (PPC) / search engine optimization (SEO) campaign.

Scoop: Personalized communication for each subscriber with examples of cost savings in their neighborhood. This is achieved through OpenMoves dynamic content, an automated feature that inserts demographic specific information (Lindenhurst…) into a generic email. Using segmentation and dynamic content in email campaign will ensure an uplift your conversion results.

30. Henry Schein – Healthcare

Model: Interactive questionnaire and contest

Features: This extremely successful email engaged clients with up-sell and x-sell opportunities. A contest, a different formula, a time limit, and meaningful content is a good recipe for a successful campaign when you go "farming".

Scoop: This interactive questioner provided product information and segmentation within the email. Prospect didn't have to leave the email to go to a website. Note what happens when you click more than one item.

31. GameTap – Retail

Model: Full-fledged e-newsletter

Features: One of several e-newsletters that OpenMoves/Games! creates for the videogames industry! Gamers who subscribe to GameTap to play videogames online need to know what's new on the site, and what is supplying the most fun. "GameTap Monthly" has it all!

Scoop: The Turner Broadcasting System (a Time Warner Company) knows what's hot… and videogames are sizzling! That's why it's tapped into a unique format with GameTap where, for one monthly fee, you can play all the original retail videogames you want… right on your PC.

32. UltraShape – Technology & Healthcare

Model: Full-fledged e-newsletter

Features: Global medical technology firm delivers a mix of vertical news, current events and products to subscribers through this innovative monthly newsletter.

Scoop: Highlighting team members and new products promotes brand loyalty. Landing pages encourage subscribers to further engage and learn more about company products and services.

33. Allen Field – Manufacturing

Model: Full-fledged monthly e-newsletter

Features: This concise newsletter is used to maintain top-of-mind among both clients and prospects. It engages the reader with case studies and product focuses and numerous links to the web site where samples can be requested.

Scoop: In this newsletter a monthly case study highlighting a different Allen Field innovation is used to generate interest with a wide prospect base. The articles begin in the newsletter but bring readers to strategic landing-pages on the website.

34. Henry Schein – Healthcare Distributor

Model: Promotional e-blast

Features:  A promotional email highlighting various products for the dental industry. Each manufacturer pays the distributor a fee to have the exposure to their large data base.

Scoop: In an effort not to saturate the data base each email highlights multiple vendors. Each CTA (call-to-action) leads to the appropriate landing page with an ability to purchase.

35. Straine on Success – Healthcare Consulting

Model: Full-fledged monthly e-newsletter

Features: Strong branding to stay top-of-mind as a company and as an individual with relvant information and expertise.

Scoop: Gain recognition as an expert by asking tough relevant questions and providing good answers based on your vast experience.

36. Carmel Building & Design – Design & Construction

Model: Monthly Project Focused e-newsletter with Eye-Candy

Features: California high-end designer and builder continues to stay top of mind through his brand, nurturing relationships within the local community.

Scoop: A strong visual that highlights a theme is a terrific technique for project oriented firms to connect with their subscribers. A side-bar from the CEO and Green Tips complete this very successful campaign.

37. Dr. Vagnini – Healthcare

Model: Full-fledged e-newsletter

Features: You may have heard of Dr. "V" radio show on your local AM radio on the way back to work. If not you can catch all the news to keep your healthy in his brand spanking new e-newsletter.

Scoop: Dr. Vagnini is going to use his e-newsletter to promote his brand and sell his related products with one-click shopping.

38. Desir/Singleton Executive Search – Recruiting

Model: Full-fledged e-newsletter

Features: A retained executive search and consulting firm that partners with healthcare organizations to recruit and retain exceptional talent and develop high-performing teams.

Scoop: Designed to promote the firm's philosophy of “inclusive leadership.”

39. 1-Source Electronic Components – Technology

Model: Full-fledged e-newsletter

Features: This electronics distributor has plenty of specials each month – as well as new technologies to offer – and uses its e-newsletter to make its customers aware of all of them.

Scoop: Designed especially to keep readers up-to-date on what's happening at 1-Source as well as in the rest of the electronics industry. An e-newsletter that's newsy, informative and fun.

40. PT Works – Wellness

Model: Full-fledged e-newsletter

Features: Ask The Physical Therapists is an information product produced by PT Works.

Scoop: At PT Works, the goal is to get to the root of your discomfort. Whether you are an athlete, a coach, a boomer, or just a person in pain, this monthly e-newsletter is for you.

41. New Hire – Recruiting

Model: Full-fledged e-newsletter

Features: This quarterly e-newsletter is designed specifically for the recruiting industry.

Scoop: Good example of having the table of content links at the top and easily viewable from the preview pane.

42. Meyer Tool – Technology & Manufacturing

Model: Full-fledged e-newsletter

Features: Case studies and professional articles provide a landing pathy to the corporate website and further establish the brand, maintaining good communications between the company, clients and leads.

Scoop: Scientific manufacturer wanted to stay connected with its clients and discover prospects within their niche. The newsletter serves readers as a means to keep up on industry news and receive valuable information about company products.

43. SPOTLight – Technology

Model: Full-fledged e-newsletter

Features: SPOT Image distributes products and services derived from multiple sources of satellite data.

Scoop: SPOTLight is an e-newsletter developed to keep customers and prospective customers informed about all the latest news, products, and imagery solutions from SPOT Image.

44. The Modeling – Business Services

Model: e-newsletter with corporate sponsorships

Features: Predictive modeling, data mining tools and guidance with regular feature, training and announcement sections.

Scoop: Strong calls to action within the core audience. Newsletter possesses a twist with corporate sponsorships that place strip banner ads.

45. LeVino Jones – Interior Design

Model: e-Eye Candy

Features: A first impression of good design is what LeVino Jones is all about. And so is their e-blast.

Scoop: Designed to speak for itself with stunning imagery. Showing what a good interior design firm can do with a medical waiting room.

46. St Bernard Project – Non-Profit

Model: e-newsletter that mirrors a web site

Features:  St. Bernard Project continues to keep family, friends and volunteers current on New Orleans rebuilding efforts and the community following the aftermath of Hurricane Katrina. Not-for-profit calls to action prominently displayed. Liz McCartney, co-founder of this grassroots volunteer movement, received national acclaim when awarded the CNN 2008 Hero of the Year award.

Scoop: The St. Bernard Project revamped their newsletter to complement the new look of their website.

47. Arbor Commercial Mortgage – Finance

Model: Full-fledged e-newsletter

Features: So, you thought you knew something about our local commercial real-estate market. We did too, until we started reading the e-newsletter we're producing for Arbor Commercial Mortgage.

Scoop: This e-newsletter is a good example of lots of very targeted content that's home grown. Resulting in good branding for the principals.

48. Avatar – Technology

Model: Marketing e-blast

Features: A good example of action-oriented copy to entice prospects to pick up the phone.

Scoop: This e-blast was sent three times to a targeted group and followed up with phone calls for good results.

49. Palmer Technology Solutions – Technology

Model: Full-fledged e-newsletter

Features: Simple, elegant and to the point. Designed to help you with your technology needs.

Scoop: We like the "Did You Know?" section. Very easy to pick out and grabs your interest to boot.

50. Post-Click Marketing Campaign

Model: Email Invitation and Micro-site with Registration Function

Features: Post-click marketing (PCM) targets prospects, who clicked on a call-to-action link, with choices to match their interests and drive them to a conversion. PCM includes landing pages and landing paths that can automatically segment, qualify and convert clickers to prospects.

Scoop: This new OpenMoves offering is a “marketer’s playground” that creates, hosts, tests and analyzes landing pages and conversion paths raising conversions by as much as 3 to 5 times.

51. Stingrays – Sports & Entertainment

Model: Light e-newsletter

Features: South Carolina hockey club connects with team fans with box office ticket deals, game news, community events and promotions.

Scoop: The club wanted a vehicle that would keep gametime momentum going in between events. This newsletter keeps fans engaged and rewards its community with exclusive promotions.

52. Acteva – Business Services

Model: Sales e-blast with specific offer

Features: This marketing campaign is designed to entice event planners with a specific offer. Multiple subject lines were tested.

Scoop: We even experimented with a second version to make sure we had the right creative for the right crowd.

53. TallGrass Country Club – Hospitality

Model: Quick e-blast

Features: One of our favorite designs, aimed at driving golfers to the green… and making some, too!

Scoop: TallGrass will advertise a special with a shotgun, not the kind you shoot, but using a quick e-blast to their clients. If you are looking for a great place to golf as you mull your e-mail strategy, give them a holler. Or, better yet, get on their mailing list.

54. Sally's Cocofe – Restaurant

Model: Full-fledged monthly e-newsletter

Features: Sally’s Cocofe is a novel idea in the café and restaurant business. It provides chocolate lovers a mixture of choices from funky chocolate drinks to delicious food.

Scoop: Concise, friendly, and informational format provides loyal readers early notice of monthly specials and contest prize-winners.

55. ERDM – Marketing

Model: Full-fledged e-newsletter

Features: Ernan Roman is the proud owner of one the slickest-looking e-mail newsletter in our kingdom. If you want to learn about opt-in marketing, go no further.

Scoop: Ernan's focus is on high-end content fed every month to his qualified list of clients and prospects.

56. Fitness Together – Wellness Franchise

Model: Full-fledged e-newsletter

Features: Bob Mittelman, one of the elite runners on Long Island, is putting some oomph into his marketing campaign to promote his new fitness studio.

Scoop: Bob is including recipes, fitness tips, and highlighting customers each month to create a community around his studio. Don't bother to try and catch up with him.

57. The Rogé Report – Finance

Model: e-Column

Features: One of our richer designs goes together with getting rich, which is what Ron Roge is all about.

Scoop: Good example of designing elegance in simplicity. And how a single column can say it all.

58. CLE Abstract – Insurance

Model: Invitation

Features: Designed to get bottoms in seats for a full calendar of events of seminars.

Scoop: Good example of blending good content around a seminar series with the purpose of branding CLE Abstract as more than just title insurance.

59. BLC Associates – Automotive Leasing

Model: Full-fledged e-newsletter

Features: So, you thought you knew something about car leasing. We did too, until we started reading the e-newsletter we are producing for BLC Associates. This is the leading information on leasing in the country. Period.

Scoop: This e-newsletter is a good example of lots of very targeted content that can't fit into an e-newsletter and spill over to jump pages on the BLC web site. We can track each click from the e-newsletter to the Web site to see what content is being driven.

60. Dell – Technology

Model: Marketing e-blast

Features: This is a co-branded e-blast designed specifically for the medical industry.

Scoop: Good example of an e-blast with succinct copy and a clear call to action. We like the acres of white space.

61. E-mail Marketing System Clinic – Marketing

Model: Auto-responder

Features: Readers who sign up for EMS Clinic automatically get a sequence of eight e-mails. Opt out at any time!

Scoop: The FREE e-mail clinic is incredibly informative, providing everything one needs to know to build an E-mail Marketing System. OpenMoves encourages you to sign up today!

62. Computer Equipment Services – Business Services

Model: Mini e-newsletter

Features: Computer Equipment Services likes to keep its clients informed about the latest and greatest with minimal muss and fuss.

Scoop: Loaded with technical experience, the CES staff can easily navigate our Web-based e-mail engine to produce and deliver its e-newsletter all on their own.

63. TeleSmart Communications – Business Services

Model: Mini e-newsletter

Features: This classic is created and written by TeleSmart Communications. It's designed as a monthly teaser for sales training services.

Scoop: We help with the concept, the editing, the production, and the delivery. The rest is all brilliant copy from the TeleSmart team which helps people sell more effectively by phone and e-mail.

64. The Alternative Board – Consulting Franchise

Model: Full fledged e-newsletter

Features: This model is used by scores of The Alternative Board® facilitators to communicate with their clients and prospects.

Scoop: We designed the generic template for TAB's HQ and then customized it for each facilitator. Each month we prod the writers to get their copy in on-time, and then edit, produce, and deliver Tips From The Top® on behalf of 31 happy TABers. We're currently on the lookout for more franchisers who need such a service.

65. TAB Weekly Tips – Consulting Franchise

Model: Infomercial e-blast

Features: The Alternative Board decided that hi-touch is the way to go. So we designed this weekly tip e-newsletter to compliment the Tips from the Top monthly e-newsletter.

Scoop: By keeping in front of their prospect and members on a weekly basis, TAB facilitators will be staying top of mind. Keep in mind that the content and your list have to be stellar for this to work. Don't try this at home.

66. OpenMoves -- Online Marketing

Model: Full-fledged e-newsletter

Features: Hey, what sort of self-respecting e-newsletter company would be without its own e-newsletter, eh? Certainly not us!

Scoop: The good people at OpenMoves show off their considerable expertise by serving up some really great tips on how to market online. When OpenMoves speaks, you ought to listen!

67. MSP Technology – Technology

Model: Full-fledged e-newsletter

Features: A solid column from the owner each month and a great representation of his company's product line.

Scoop: Designed to promote MSP's unique heat-transfer technology.

68. John A. Hill & Associates, Inc. – Business Consulting

Model: Full-fledged e-newsletter

Features: Tips and events for the trade show connoisseur.

Scoop: A fine example of personal e-newsletter from an experienced coach featuring just the right amount of value to help most of us make our tradeshow experience profitable.

69. OM Strength and Serenity – Wellness

Model: Full-fledged e-newsletter

Features: This is one of our softer designs targeted at women who are dealing with cancer.

Scoop: Good example of the use of colors and fonts to create a feeling of strength and serenity.

70. Marks & Associates – Real Estate Consulting

Model: Infomercial e-blast

Features: Give and then receive is what "On the Mark" is all about. Educating realtors thru seminars and free white papers.

Scoop: By building a community of savvy Realtors, "On the Mark" is selling its educational seminars across the country.

71. Gotham – Business Services

Model: Full-fledged e-newsletter

Features: Gotham News delivers warranty sales tools and methods to retail industry. Recognized call-to-action in each issue.

Scoop: The newsletter helps to integrate quality customer service with modern-day technology through it's monthly eblast.

72. Henry Schein Privileges – Healthcare Distributor

Model: Full-fledged e-newsletter

Features: Opens wide medical and business needs of today's medical profession. The leading distributor of medical goods and equipment sends this compendium of "news you can use" to its very best customers.

Scoop: Like frequent-flyer members, Henry Schein's "Privileges MD" customers earn points when they purchase… and can use this monthly e-newsletter to determine how to cash them in. That's in addition to tips on how Medical Professionals can be better business owners.

73. Doug Miller – Politics

Model: e-blast

Features: Whether you are a Democrat, Republican or Independent, using email blasts when you are running for office can be extremely effective to get your "face" out there with simple messages.

Scoop: Doug maintained high frequency email blasts even after he won to thank his supporters and maintain a relationship with the community.

74. Safend – Software

Model: Full-fledged e-newsletter

Features: Safend is a global software security company that sells direct as well as  through channels.  Strong branding with multiple CTAs.

Scoop: There are three different newsletters that go out to prospects, clients, and channels. With clever segmentation and modified content each newsletter is a standalone piece that leverages the others.

75. Hurley Elder Care Law – Business Services

Model: Full-fledged e-newsletter

Features: Excellent content on Elder Care issues.

Scoop: Good example of designing for credibility and trust.

76. Zydoc – Healthcare Equipment

Model: Full-fledged monthly e-newsletter

Features: Dr. Maisel is a retinal specialist and one might say that he posseses a keen eye for medical office management. The newsletter offers national doctors informational white papers, published articles, and a calendar of events.

Scoop: The medical community discovers Zydoc eTranscription Solutions.

77. Employee Relations Solutions, Inc. – Business Services

Model: Promotional e-blast

Features: This promotional email features a clear Call To Action. The message includes a Testimonials section for further support.

Scoop: Subscribers are encouraged to attend a vertical market seminar using this email invite in combination with an organized telemarketing campaign.

78. Grounded – Wellness

Model: Full-fledged e-newsletter

Features: This piece is a nice example of how to stay "top-of-mind" by educating the community rather than just push a promotion. High open rate and membership loyalty is achieved when relevant content, focused on the client and not on you, is provided.

Scoop: We designed a custom "Grounded" look and feel for a wellness center emulating ambience and persona.