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Maui Wowi Janatrox LLC, i is a franchise owner of Maui Wowi Fresh Hawaiian Blends. They serve caterers, fairs and festivals, sports venues, in the New York metropolitan area. Objective: Launch a marketing Web site highlighting Maui Wowi's blend products and capabilities. Results: A fresh and fun site promoting the industrial strength kiosks and great tasting product line. |
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Sagitta Sagitta is a manufacturer of process and analytical equipment for the fiber optic and semiconductor industry. Objective: Launch a marketing Web site highlighting Sagitta's new Gemini process equipment. Results: Along with revamping the site and corporate identity, OpenMoves also designed and placed an ad campaign for the fiber optic trade magazines. |
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Colameco's Food Show Colameco's Food Show airs on NJ public television. Objective: Create a site that showcases both the concept of the show and the recipes that the producer demonstrates each week. From a business perspective, the site is also designed to guide users from the recipes to the sponsors' sites for information on wine pairing. |
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Triserve Triserve provides elegant party rental products for the catering industry. Objective: Create a marketing Web site highlighting Triserve party rental product line: from silverware to turnkey party solutions. Results: A site that is generating additional Triserve customers and orders. |
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The Pegasus Group The Pegasus Group is a real estate development and management company. Objective: Create a site that will help brand and market this real estate company to local politicians and investment institutions. Additionally, we also photographed all properties and executives for use on the Web site and printed brochures. This site is currently in the design phase. |
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Gleich Dances Gleich Dances is a contemporary innovative dance troupe. Objective: Create a site that markets the innovation and appeal of this dance troupe's approach to contemporary choreography and performance. This site is currently in the design phase. |
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Petros Consulting Petros Consulting is a business communication consulting firm. Objective: Create a site that showcases the consultant's services, clients, and writing expertise. This site is accumulating a library of free tips that will become a pay-for-report ecommerce section. |
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World Wide Telco World Wide Telco provides innovative software switching solutions for the telecommunications industry. Objective: Create a marketing Web site touting World Wide Telco's services: from customized software development and consulting to full turnkey solutions. Results: A site World Wide Telco is using as an anchor for their online marketing campaign. |
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Nutrition Conditioning Nutrition Conditioning focuses on sports nutrition for professional and amateur athletes. Objective: To design a site that will promote the services and activities of this very successful sports nutritionist. Some of the clients include the Mets, Giants and the Julliard School of Dance. This site is currently in the design phase. |
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TRiConsultants TRiConsultants is an executive recruiting firm specializing in finding candidates for high-technology industries and Israeli startups. Objective: Brand-building through the creation of a Web site and print collateral designed to address both candidates and clients. Results: New logo and Web site. Site work included all content, ASP programming, and hosting coordination. |
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OpenMoves OpenMoves is a leading marketing and Web development company. Objective: To highlight the experience and creativity of the OpenMoves team. Results: Creation of a new logo, Web site, and print collateral. Web work included content, ASP programming, and hosting coordination. |
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IBM's NetBusiness IBM's NetBusiness is a technology micro-site focusing on implementing intranets, extranets, and e-commerce. Objective: To brand IBM and Lotus as the leading e-commerce solution providers. Highlights: Original editorial, ask-the-expert, step-by-step tutorial, and live radio show. Results: NetBusiness won three awards for advertising and design and over-delivered on its traffic obligations. |
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Intel's Small Biz Intel's Small Biz is a technology micro-site providing technology solutions for small business owners. Objective: To increase brand and product awareness by creating editorial for companies of 100 employees or less. Results: Small Biz won an award from the Web Marketing Association and was renewed several times by additional sponsors. |
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Microsoft's Explore With IE 4 Microsoft's Explore With IE 4 was designed to promote Microsoft's latest (at the time) browser. Objective: To deliver the beta version of Microsoft's Internet Explorer 4.0 browser to as many users as possible and collect leads for marketing. Highlights: In-depth tutorials, ask-the-expert, and interviews with product managers. Results: Over 50,000 downloads of the beta browser in a month. The promotional contest banner received 22% click-through. |
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Hewlett-Packard's Unplugging The Mainframe Objective: To highlight client-server computing. Results: The site was never launched, but editorial and design innovations led to newer, more successful custom publishing products. |
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InformationWeek Online The leading source of information for managing technology in business. Objective: Extend the InformationWeek print brand to the Web. Results: The site became the most successful online site at CMP and won two awards for Best Web Site. |
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TechWeb News Objective: Direct the redesign of CMP's leading IT news Web site. Responsibilities included evaluating site usability and developing improvements based on user feedback. Results: The redesigned site is a leading IT portal that effectively promotes content throughout nine other CMP IT Web sites. |
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TechWeb Today TechWeb Today features daily multimedia technology news clips. Objective: To manage the redesign of a streaming audio/video news show. Results: Elegant and easy to use interface. |
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TechShopper Objective: To revamp TechShopper and enable IS/IT professionals to learn about, compare, buy, and get help with IT products. Results: Grew TechShopper to 50,000 subscribers and 1.5 million page views per month. Implemented business plan, built infrastructure, hired staff, formed partnerships, and created promotional packages. |
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American Town Network The American Town Network helps consumers find everything necessary to navigate daily life in their town. Objective: To manage creation of new channels of content and act as the Program Director. Results: Developed seasonal channels, created online marketing programs, managed a staff of writers, and defined a process for gathering local information. |
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Planet IT The leading IT Internet community with 200,000+ registered users. Objective: To launch an IT community for CMP Media. Results: Directed editorial, design, and technical aspects of Planet IT's launch and participated in pre-launch sales generating $2.2 million in revenue, the largest online product launch in CMP's history. |
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Quilter's Review Objective: To launch the only product-review-oriented quilting newsletter and Web site. Results: Created the editorial vision, the content, and the technology to produce the newsletter and the site. Manage the day-to-day editorial and technical chores to produce a weekly newsletter for over 8,000 subscribers and weekly updates of the site. |
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Voyage to Tonga Objective: To create an interesting feature article as a high-click-through micro-site. Results: Directed editorial and user interface design, resulting in a micro-site that exceeded its expected traffic numbers. |
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