Advanced Features

To maximize your results from email marketing you sometimes need to raise the bar beyond the basic email functionality. Segmenting, dynamic content, behavioral triggers, cart abandonment, MS Dynamics and Magento integrations are all features that help you engage better with your subscriber and improve your ROI.

	Triggered Drip Campaigns Automate your email marketing through powerful triggers that let you set the time, frequency and delivery criteria of drip-based email programs. Whether your business is B2B or B2C you can always use an automated welcome series, re-engagement campaign, or prospect warming series to automate and maximize results.
	Dynamic Content Leverage your subscribers’ unique information by delivering unique content (images, text, offers, PURLs and more), dynamically personalizing each message. Simply define your business rules, create unique content snippets, and let OM3 will deliver personalized email experiences to every subscriber. Dynamic content in combination with segmentation takes a bit of work but will deliver tremendous ROI!
	Microsoft Dynamics Integration With our seamless MS Dynamics integration  you can execute and track your email campaigns from within the CRM. You can synchronize marketing lists with OM3 address books, manage unsubscribes and bounces, as well as harness the CRM’s advanced Find to segment contacts. Additional charges apply. Learn More
	Salesforce Integration Marrying OM3 with Saleforce.com enables you to have the best of both worlds. A powerful email marketing platform that communicates seamlessly with your CRM so that lists are updated only once and recipient email behavior is updated in Salesforce as well.
	Cart Abandonment Studies show over 70% of e-commerce shopping carts and many lead generation forms are abandoned before submission. Cart abandonment emails can be staged to deploy automatically upon form abandonment, prompting a friendly nudge to complete the transaction. The reminders can work wonders and typically have 3X higher conversion rates than a typical email.
	Magento eCommerce Integration If you are using a Magneto eCommerce platform for your business our seamless integration will  increase yours sales dramatically. You can now easily setup and manage automated triggers  such as welcome series, cart abandonment, and back in stock emails. Learn More
	Custom Event Trigger There are literally hundreds of ‘custom event’ triggers you can use to drive your automated campaigns. From customers’ birthdays, to their buying patterns, and expressed preferences, from seasons and holiday dates to life cycle milestones.
	Behavioral Triggers Configure an email to trigger automatically based on behavioral data (opened a certain email or link within a time interval) to maximize the power of your campaign. Triggers can be used for tradeshow and seminar reminders and RSVPs among other applications.
	Survey Builder OM3 has an integrated survey tool that will enable you to create questionnaires and competitions so the user experience is seamless with your email campaigns. You can personalize the survey and append all respondent data to the email data base. And as a Thank You can send an automatic triggered email to anyone who completes one of your surveys.
	Landing Pages & Microsites Our Site Builder tool allows you to quickly create landing pages for lead registration, “Thank you” pages, audience competitions, and many other applications. Grab an existing email marketing template from your Library and turn it into a landing page– at the click of a mouse. Or create  landing pages complete with navigation – NO web design or programming skills needed
	Integration with 3rd Party Databases Using our API toolkit we can help you integrate the OM2 data to various CRM platforms, ERP systems, shopping carts and various in-house databases.
	ACT! Integration OM3 can interface with ACT! to synchronize lists, subscriber behavior, bounces and other details. Additional charges apply.