Landing Page Platform

Whether you need a simple landing page or a micro site we’ll  design and code it on our advanced landing page platform. Separating the landing pages from your web site enables us to experiment more freely with different content, designs, and promotions and vary them dynamically to maximize results. The platform is a designed specifically for landing page optimization and as such it is extremely easy to test with extensive reporting.

	Reporting This is a performance-oriented platform designed to improve conversion performance by making basic, real-time metrics like traffic, bounce rate and conversion rate — integral components of campaigns, pages, tests and sources of traffic. At a glance, you see how a campaign is performing.
	30-day Snapshots You get fully integrated and accurate reporting that’s easy to use.  30 day snapshots deliver a quick view of recent traffic, bounce rate and conversion rate. More details are a click away in configurable real-time performance gauges. Further drill down is available with a few more clicks.
	Configurable Performance Gauges Click away to view campaigns, A/B and multivariate tests. Performance views include user-configurable gauges that let you easily create your personal window to several performance metrics. Select from ready gauges and gain real-time data to keep your finger on the pulse of your conversions.
	Customizable Automated Reports Want a report in your inbox? The Platform includes an easy-to-automate reporting engine. Point-and-click to what you’d like to see and when you’d like to get it. We will send you the format of your choice — HTML, PDF or Excel — on the frequency you specify. It couldn’t be easier.
	Conditional Logic Powerful If/Then rules for buttons, links, forms and content! When you manage campaigns on a daily basis, you learn one thing above all else — change is the only constant. We know from our own experience that there’s always a new idea to test or a new behavior to stimulate.
	SEO Friendly Landing Pages Optimization of paid-search (PPC) or SEO pages requires specialized capabilities. Naturally, the platform is search engine friendly from end to end to help maximize quality scores.
	A/B Testing Don’t know which landing page parameters will perform best for your campaign? When you A/B test we can randomly serve up traffic to various user experiences or balance traffic as you wish and optimize manually or automatically. Best of all, you can launch a test in about a minute.
	Multivariate Testing Want to test 6 different variables (images, forms, content…) in any combination and see which element performs best? The platform will automatically optimize an MVT experiment. MVT is well worth the effort if you have significant budget for a PPC campaign and want to maximize your return.
	Integration The Landing page Platform easily integrates with the OM3 email platform so that forms on a landing page are prefilled with a subscriber’s knows data (i.e. name, email, phone…). We offer standard integration with  Salesforce and Aprimo or custom integration via form posts and FTP.