Social media needs to be a key part of your company’s marketing ecosystem. The objective of a social media strategy or campaign is to increase engagement with customers and prospects via Facebook, LinkedIn, Twitter, Blog, Email — with the goal of integration and coordination between these channels.

Social media increases brand awareness, nurtures brand evangelists and brand loyalty, adds to your ROI over time, and offers many opportunities for better customer service and improved industry knowledge and intelligence. We’ll develop and implement a plan to enhance your social media presence, promote your brand, and drive traffic to your site.

Getting Started with Social Media

  • Create and promote a specific personality which will appeal to your social channels.
  • Nurture Your Network – keep all your connections engaged by sharing great content.
  • Promote Your Brand – Strut your stuff. Flaunt your firm’s track record, industry know-how, and expertise in a profile that will get you found.
  • Drive Traffic – to your blog, site, and email subscriptions.

When you opt for our Social Media plan, we will work with you to build a strategic plan to leverage multiple social channels, to further increase brand awareness and to drive traffic to each channel and to your site, and ultimately to increase conversions.

In addition to blogs,  we help you strategize, create and manage the key social sites: Facebook, LinkedIn, and Twitter.

Facebook:

  • Setup company profile with SEO in mind
  • Design Welcome landing page with  your branding and voice
  • Custom Tabs for deals, coupons, or giveaways
  • Newsletter sign up with double opt-in
  • Twitter Tab Page- display your tweets right on Facebook
  • Blog RSS feed page to display your blog posts on Facebook
  • Photos with description and link optimized for SEO
  • Update with content and campaigns and build follower base

LinkedIn

  • How to leverage B2B’s best social with the correct strategy for your business
  • Setup and design company page with “tabs” for products and services information
  • Link to web site, blog, social media sites and YouTube
  • Strategize and write content as needed
  • Train your staff on best practices to leverage your brand

Twitter

  • Setup twitter account with company profile optimized for SEO
  • Customized background to reflect your branding
  • Recommend best practices for your industry and audience
  • Train your staff on best practices
  • Provide monthly content services and reporting

These tools can help you generate an ongoing conversation with your base. Social media almost forces you to keep your messaging fresh and interactive.